When Retail Discounts Encourage Customers to Buy Less
Merchants should be careful with the quantity limits they set on sale items.
When Retail Discounts Encourage Customers to Buy LessDamages from an accident can be both monetary and emotional. But research by Chicago Booth’s Christopher K. Hsee, Booth PhD candidate Shirley Zhang, and Northwestern’s Xueer Yu suggests that when victims pursue damages for both an emotional loss and a small monetary loss, they tend to be awarded less in total compensation than if they'd left the monetary loss out of the equation. The reason has to do with how people "anchor" uncertain quantities to more well-defined ones.
Merchants should be careful with the quantity limits they set on sale items.
When Retail Discounts Encourage Customers to Buy LessA simple exercise reveals our cognitive biases.
Watch Out for Defaults. They Can Lead You AstrayWeightier topics will make you and your conversation partner happier.
Deep Conversations with Strangers Are More Fulfilling than Small TalkYour Privacy
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