Good Super Bowl Ads Are Still Worth the Price
Even in a digital age, the Big Game is a unique opportunity for marketers.
Good Super Bowl Ads Are Still Worth the PriceHow to drive down gas prices
Consumers pay less at the pump when regulators force more transparency.
The average price of gasoline decreased by 1 euro cent per liter, or about 20 percent of the stations’ margins.
Pradeep K. Chintagunta and Federico Rossi, “Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Motorway,” Journal of Marketing Research, forthcoming.
Even in a digital age, the Big Game is a unique opportunity for marketers.
Good Super Bowl Ads Are Still Worth the PriceEconomic distress in one area affects what companies sell elsewhere.
Producers May Contribute to the Economic Contagion from COVID-19Evaluating the performance of machine-learning tools isn’t always easily done.
How (In)accurate Is Machine Learning?Your Privacy
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