Do Shoppers Have Too Many Choices?
US consumer goods are proliferating rapidly, with implications for consumers and companies.
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US consumer goods are proliferating rapidly, with implications for consumers and companies.
Do Shoppers Have Too Many Choices?Focusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.
Consumers’ Three-Dimensional Chess Game in a RecessionFrom brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, all the ways the deal helps Amazon enhance its scope, scale, and speed.
Line of Inquiry: Pradeep K. Chintagunta on How Whole Foods Will Help AmazonYour Privacy
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