Pie chart with tree slice
Illustrations by Noma Bar

Are Profits Passé?

It’s a beautiful morning for idealistic investors. Making a difference while also making money is a full-on phenomenon. Financial-industry players use phrases such as “impact investing” and “socially responsible investing,” and researchers are helping to give those terms more precision as they work to understand the risks and opportunities using academic tools. We aim to explore this new investing landscape—and understand what it means for you.

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