Cofounder
Darby Smart
Nicole Farb is the Co-Founder and CEO of Darby Smart, a digital-first CPG company that partners with its community to create cult brands.
Nicole is a huge proponent of the power of authentic brands and content people can relate to video and is one of Good Morning America's lifestyle experts. Prior to starting Darby Smart, Nicole was Head of the Emerging Companies Group in Goldman Sachs Investment Banking.