“I come from a strong data background, and we understand what the favorite dishes are in every neighborhood across the country,” Maloney says. GrubHub identifies which consumers in a particular neighborhood are ordering particular dishes or a particular type of cuisine from restaurants at a particular time of day, which enables highly targeted marketing.
GrubHub prides itself on a culture of impassioned, intelligent, and respectful debate. Maloney likes to say that staff members argue with him every day, which is healthy. Much like the collaborative culture of Chicago Booth, “There are no sacred cows in the culture that we built,” Maloney says. “Good ideas bubble up from throughout the organization, whether from newcomers or senior-level executives. Everybody has a platform, and everybody is listened to.”