How Do You Get People to Pay to Use a Mobile App?
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?How consumers’ search strategies affect their purchases
Understanding how shoppers search for a product can help businesses more effectively promote their brands.
Sequential searches favor the largest insurance companies, while smaller companies fare better when consumers search simultaneously.
Elisabeth Honka and Pradeep K. Chintagunta, “Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry,” Working paper, April 2014.
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?Conversations about greener diets often focus on meat and dairy, but research suggests US households needn’t go vegan to make big reductions in food-related carbon emissions.
Want to Lower Food’s Carbon Footprint? Cut Out Snacks and DrinksHow retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store's specific clientele.
How to Improve Retailers’ Decisions on What to SellYour Privacy
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