Posted by Ally Batty on August 13, 2015
More than 1.5 million nonprofits in the United States competed for individual charitable donations in 2013, according to Giving USA. Fundraising in this competitive landscape calls for a rethinking of traditional development strategies.
A blog post by Chicago Booth’s Capital Ideas delves into research from Booth’s Jean-Pierre Dubé, Xueming Luo of Temple University, and Zheng Fang of Sichuan University which suggests that contrary to conventional wisdom, donors respond to fundraising campaigns due to their “self-perception of altruism”—or what the researchers term the “warm glow” derived from charitable giving—rather than a deep-seated belief in the value of the organization’s mission.
See the research here »