Supporting Data-Fueled Discoveries
For more than a decade, researchers at Booth and beyond have produced pathbreaking insights using the datasets housed at the Kilts Center.
In recent years, scholars have leveraged microdata to demonstrate a link between faster-rising housing prices and increases in retail costs, while other scholars have used data to study the link between medical marijuana laws and alcohol consumption.
The datasets at the Kilts Center have been used in more than 170 working papers. Many are available on SSRN.
Big Data, Big Impact
The datasets housed at the Kilts Center provide an invaluable foundation for groundbreaking insights in marketing.
Scholars who have used our datasets
Universities where those scholars work
Working papers that feature data from our datasets
Datasets at Kilts
This database allows academic researchers from a wide range of disciplines to explore the intricacies of purchasing behavior across the United States. The data cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States.
Researchers can access three different sets of data:
- Consumer Panel Data
- Retail Scanner Data
- Ad Intel Data
Learn More about the Nielsen Data »
The Kilts Center offers academic researchers and others datasets from three companies. These no-cost datasets are provided for academic research purposes only.
Explore More from the Kilts Center.
Big Data and Marketing
Now that business leaders have access to tremendous amounts of customer data, how are they using it to their advantage? Find out in The Big Question.
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Support the mission of the Kilts Center to elevate the status of marketing at Booth among students, alumni, faculty, and the global business community.
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Kilts Center Events
The Kilts Center hosts seminars, workshops, conferences, speaker series, and other opportunities for you to learn, network, and engage with marketing thought leaders.
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Engage with the Kilts Center on social media by joining our LinkedIn showcase page.
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