Skip to main content

Supporting Data-Fueled Discoveries

Data Resources Overview

For more than a decade, researchers at Booth and beyond have produced pathbreaking insights using the datasets housed at the Kilts Center.

In recent years, scholars have leveraged microdata to demonstrate a link between faster-rising housing prices and increases in retail costs, while other scholars have used data to study the link between medical marijuana laws and alcohol consumption.

The datasets at the Kilts Center have been used in hundreds of working papers. Many are available on SSRN.

Big Data, Big Impact

The datasets housed at the Kilts Center provide an invaluable foundation for groundbreaking insights in marketing.

Datasets at Kilts

NielsenIQ and Nielsen Datasets 

Three marketing datasets are available from NielsenIQ:

  • Consumer Panel Data
  • PanelView Surveys
  • Retail Scanner Data

One marketing dataset is available from Nielsen:

  • Ad Intel Data

Learn More about the NielsenIQ and Nielsen Data »

Public Datasets

The Kilts Center offers academic researchers and others datasets from three companies. These no-cost datasets are provided for academic research purposes only.

Related Content

Explore More from the Kilts Center.

Connect with Kilts

Connect with Kilts

Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.

Leverage Your Social Network

Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.

Share This Page