Supporting Data-Fueled Discoveries

Data Resources Overview

For more than a decade, researchers at Booth and beyond have produced pathbreaking insights using the datasets housed at the Kilts Center.

In recent years, scholars have leveraged microdata to demonstrate a link between faster-rising housing prices and increases in retail costs, while other scholars have used data to study the link between medical marijuana laws and alcohol consumption.

The datasets at the Kilts Center have been used in more than 170 working papers. Many are available on SSRN.


Big Data, Big Impact

The datasets housed at the Kilts Center provide an invaluable foundation for groundbreaking insights in marketing.

Datasets at Kilts


Nielsen Datasets

This database allows academic researchers from a wide range of disciplines to explore the intricacies of purchasing behavior across the United States. The data cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States.

Researchers can access three different sets of data:

  • Consumer Panel Data
  • Retail Scanner Data
  • Ad Intel Data

Learn More about the Nielsen Data »


Public Datasets

The Kilts Center offers academic researchers and others datasets from three companies. These no-cost datasets are provided for academic research purposes only.

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