This annual spring event gives second-year Full-Time MBA students the opportunity to showcase their summer internship projects and explain how they used Nielsen and IRI data to turn insights into impact for their host companies.
The Nielsen Data Seminar takes place in Spring Quarter each year. Updates for the next event will become available in Spring Quarter 2020.
Originally from Philadelphia, Rabinowitz earned his BA in History from Northwestern in 2014. Prior to Booth, he worked in market research as a consultant and as an in-house practitioner for a manufacturer. Rabinowitz is specializing in marketing at Booth and spent his summer interning on the OxiClean brand at Church & Dwight. After graduation, he will be joining SC Johnson in Chicago in a brand management role.
Before Booth, Yates worked in corporate finance at PepsiCo for three years. He spent the first 18 months on the sales finance team within the foodservice channel of Pepsi beverages followed by 18 months as part of the Frito Lay pricing team where he was responsible for annual pricing actions, innovation pricing, and ad hoc analysis for a portfolio of brands. After graduation, Yates will be joining Nestle at their US headquarters in Arlington, VA, which is where he interned this past summer as part of the Coffee-mate team where he completed both communications and innovation projects.
The Nielsen Data
The Kilts Center collaborates with the Nielsen Company to make comprehensive marketing datasets available to Booth faculty and PhD students, and to academic researchers around the world. These rich datasets cover a wide range of product categories, retail channels, stores, geographic markets, and advertising information. Researchers from a wide range of disciplines can leverage these datasets to explore the dynamics of purchasing behavior across the United States.
MBA and PhD students at Booth can access the Nielsen datasets by taking courses such as Data Science for Marketing Decision-Making, Data-Driven Marketing, and Pricing Strategy. Using the datasets, students learn to analyze and leverage data—a valuable skill that will help them shape and improve marketing strategy throughout their careers.
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Resolving the What-to-Sell Conundrum
How retailers solve the challenge of what to sell depends on whether price, convenience, or brand choice matters most to a store’s customers, according to research by Pradeep K. Chintagunta and Sanjay K. Dhar.
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Committed to Supporting Research
With the support of the Kilts Center through access to datasets and other resources, faculty members and PhD students at Booth are transforming marketing practice and science.
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