Marketing Summit 2021

WHAT DOES A POST-PANDEMIC LIFE LOOK LIKE? 

Booth Marketing Summit is an invite-only event that brings together an elite community of senior alumni executives with roles in marketing, innovation, digital, and general management. Booth alumni, faculty, and current students connect and engage in thought-provoking programming.

The 2021 theme was "Long-term Effects of Covid-19 on Marketers.”

2021 ATTENDEES

Attendees represented a wide variety of companies, including:

Bose 

CVS Health

Ecolab

Expedia

Facebook

Google

Microsoft

Morningstar

Pepsico
Petco

SAP

Starbucks

TransUnion

Volta Charging

 

2021 PROGRAMMING

SPEAKERS

Alumni Panel

“Long-term effects of COVID-19 on Marketers”

Panelists:

  • Norm de Greve, '98, Chief Marketing Officer, CVS Health
  • Deanie Elsner, '92, CEO, Charlotte's Web
  • James Phillips, '97, President, Digital Transformation Platform, Microsoft
  • Sangita Woerner, '99, Senior Vice President, Marketing and Guest Experience, Alaska Airlines
  • Moderated by Oleg Urminsky, Professor of Marketing, University of Chicago Booth School of Business

See visual notes >>

 

Faculty Keynote

“What Exactly is AI? How can it be used well? Badly?”
Sendhil Mullainathan, Roman Family University Professor of Computation and Behavioral Science, University of Chicago Booth School of Business

See visual notes >>

 

Industry Talks

“Covid-19 and Innovation”

Sandy Stark, ’95, VP Product, Starbucks

 

See visual notes >>

 

“When Cultural Revolutionaries and Technology Meet”

John Kim, ’99, President, Marketplace and Platforms, Expedia Group

 

See visual notes >>