Marketing Summit 2019

Group photo of Marketing Summit

Beyond Digital Disruption...what's next?

Booth Marketing Summit is an invite-only event that brings together an elite community of senior alumni executives with roles in marketing, innovation, digital, and general management. Booth alumni, faculty, and current students connect and engage in thought-provoking programming.

The 2019 theme was "Beyond Digital Disruption...what's next?"

 

2019 Attendees

Attendees were from a wide variety of companies including:

Ancestry

Biogen

Caesar's Entertainment

Ecolab

Foot Locker Inc.

Google

Hyatt Hotels

JPMorgan Chase

Paramount Pictures

PepsiCo

SAP

Target

Tyson Foods

UPS

Walmart International

Whirlpool Corporation

 
 
 
 
 
 
 
 

Details on all 2019 attendees are available in the Booth Marketing Summit Bio Book.

 

2019 Programming

Speakers

Industry Keynote

Dan Doctoroff, JD '84, Chairman and CEO, Sidewalk Labs, "Innovation and the City"

 

Academic Keynote

Nicholas Epley, John T. Keller Professor of Behavioral Science and Faculty Director of the Center for Decision Research, Chicago Booth

Research papers from Epley's talk, "The Humanizing Voice"

 

Marketing Faculty Speaker

Sanjog Misra, Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow, "AI: A Marketer’s perspective" view presentation slides

 

Industry Panels

How Technology is Changing Consumer Expectations

Panelists:

  • Michael Armstrong, '02, EVP, WW TV Licensing & Operations, Paramount Pictures
  • Deanie Elsner, '92, Board Member - Global P&L Leader - Chief Marketing Officer
  • Mark Hoplamazian, '89, President & CEO, Hyatt Hotels Corporation
  • Caroline Sheu, '00, Senior Vice President, North America Marketing at Ancestry
  • Ashley Zickefoose, '04, Chief Marketing and Concept Officer, CEC Entertainment 

Moderator:

 

Why Marketers Should Care About the Internet of Things

Panelists:

  • Gene Han, '02, VP of New Ventures & Accelerators, Target
  • David Lee, '11, VP - Innovation and UPS Ventures, United Parcel Service
  • Joe Liotine, '03, President Whirlpool North American & Global KitchenAid Small Appliances, Whirlpool Corporation
  • Sri Ramkumar, '15, Senior Director Commercial Digital Solutions, Ecolab

Moderator:

  • Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing, Chicago Booth; Faculty Director, Kilts Center for Marketing