Marketing Summit 2019

Group photo of Marketing Summit

Beyond Digital Disruption...what's next?

Booth Marketing Summit is an invite-only event that brings together an elite community of senior alumni executives with roles in marketing, innovation, digital, and general management. Booth alumni, faculty, and current students connect and engage in thought-provoking programming.

The 2019 theme was "Beyond Digital Disruption...what's next?"


2019 Attendees

Attendees were from a wide variety of companies including:



Caesar's Entertainment


Foot Locker Inc.


Hyatt Hotels

JPMorgan Chase

Paramount Pictures




Tyson Foods


Walmart International

Whirlpool Corporation


Details on all 2019 attendees are available in the Booth Marketing Summit Bio Book.


2019 Programming


Industry Keynote

Dan Doctoroff, JD '84, Chairman and CEO, Sidewalk Labs, "Innovation and the City"


Academic Keynote

Nicholas Epley, John T. Keller Professor of Behavioral Science and Faculty Director of the Center for Decision Research, Chicago Booth

Research papers from Epley's talk, "The Humanizing Voice"


Marketing Faculty Speaker

Sanjog Misra, Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow, "AI: A Marketer’s perspective" view presentation slides


Industry Panels

How Technology is Changing Consumer Expectations


  • Michael Armstrong, '02, EVP, WW TV Licensing & Operations, Paramount Pictures
  • Deanie Elsner, '92, Board Member - Global P&L Leader - Chief Marketing Officer
  • Mark Hoplamazian, '89, President & CEO, Hyatt Hotels Corporation
  • Caroline Sheu, '00, Senior Vice President, North America Marketing at Ancestry
  • Ashley Zickefoose, '04, Chief Marketing and Concept Officer, CEC Entertainment 



Why Marketers Should Care About the Internet of Things


  • Gene Han, '02, VP of New Ventures & Accelerators, Target
  • David Lee, '11, VP - Innovation and UPS Ventures, United Parcel Service
  • Joe Liotine, '03, President Whirlpool North American & Global KitchenAid Small Appliances, Whirlpool Corporation
  • Sri Ramkumar, '15, Senior Director Commercial Digital Solutions, Ecolab


  • Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing, Chicago Booth; Faculty Director, Kilts Center for Marketing