Marketing Day Forum

Marketing Day ForumEvery spring, the Kilts Center hosts the Marketing Day Forum to bring together students and industry leaders. Students have the unique opportunity to engage with CEOs, CMOs, and other senior executives during roundtable discussions on current marketing issues.

Speakers are often Booth marketing alumni who have worked their way up to senior positions at top-tier companies such as PepsiCo, IBM, Gap Inc., Groupon, and Walmart. Speakers at past forums have spoken about the use of cognitive AI in business, the role of content in an evolving marketing landscape, the continuing evolution of businesses after going public, and other trending topics in marketing.

Past Speakers

Speaker

Susan Reynolds, ’93

Global VP, Partner Ecosystems, IBM Watson Customer Engagement

Reynolds is responsible for partner strategies and programs for the Watson portfolio of commerce, marketing, and supply-chain solutions. CRN recognized her as one of the most influential women in the IT channel seven years in a row.

Speaker

Anuj Bhasin, ’08

Head of Gatorade Global Marketing, PepsiCo

Bhasin oversees Gatorade’s growth on a global scale, with a focus on international market expansion. He’s responsible for the brand’s long-term global strategic plan, including brand activations, advertising, innovation, sports marketing, and partnerships.

Speaker

Caroline Sheu, ’00

Senior Vice President of Marketing, Ancestry.com

Sheu oversees all aspects of marketing and the consumer experience, including brand, social, and television programming. She previously led global marketing and e-commerce teams at Gap Inc., Disney Interactive, Sony Network Entertainment, Electronic Arts, and Walmart.com.

Susan Reynolds Video Susan Reynolds Video

Business marketing solutions

Susan Reynolds, ’93, uses her Booth experience to bring software solutions to small businesses by figuring out how people think on a human level.

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