Every spring, the Kilts Center hosts the Marketing Day Forum to bring together students and industry leaders. Students have the unique opportunity to engage with CEOs, CMOs, and other senior executives during roundtable discussions on current marketing issues.
Speakers are often Booth marketing alumni who have worked their way up to senior positions at top-tier companies such as PepsiCo, IBM, Gap Inc., Groupon, and Walmart. Speakers at past forums have spoken about the use of cognitive AI in business, the role of content in an evolving marketing landscape, the continuing evolution of businesses after going public, and other trending topics in marketing.