This annual spring event gives second-year Full-Time MBA students the opportunity to showcase their summer internship projects and explain how they used marketing data to turn insights into impact for their host companies.
The Consumer Data Seminar takes place in Spring Quarter each year. Updates for the next event will become available during the 2022 Spring Quarter.
NielsenIQ and Nielsen Data
The Kilts Center collaborates with NielsenIQ and Nielsen to make comprehensive marketing datasets available to Booth faculty and PhD students, and to academic researchers around the world. These rich datasets cover a wide range of product categories, retail channels, stores, geographic markets, and advertising information. Researchers from a wide range of disciplines can leverage these datasets to explore the dynamics of purchasing behavior across the United States.
MBA students at Booth can learn more about how marketers use NielsenIQ and Nielsen data by taking courses such as Data Science for Marketing Decision-Making, Data-Driven Marketing, and Pricing Strategy. Using the datasets, students learn to analyze and leverage data—a valuable skill that will help them shape and improve marketing strategy throughout their careers.
Explore the NielsenIQ and Nielsen Datasets
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