You'll have the chance to explore activities outside the classroom in numerous ways that will also allow you to build new skills, relationships, and networks. These include:
- Booth Marketing Club - The Booth Marketing Club is an association organized to provide part-time students a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.
- Quantitative Marketing and Economics Conference - This annual conference features research in the intersection of marketing, economics and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area.
You’ll have the option of taking courses that address your individual career choices. Samples include:
- Marketing Strategy - This course introduces the substantive and functional aspects of marketing management. It covers the elements of marketing analysis (customer, competition, and company), and the marketing mix (product strategy, pricing, advertising and promotion, and distribution). It uses case studies so students can develop, present, and defend their recommendations, as well as critically evaluate the recommendations of others.
- Pricing Strategies - This course is a blend of analytic marketing techniques, marketing strategy, and economic theory. Students work with real data, analyzing managerial pricing problems. Critical marketing questions are answered such as how to determine a new product's price, how to assess whether current prices are appropriate, what is price leadership, and what is value pricing.
- Data-Driven Marketing - The availability of data on actual market behavior of consumers is revolutionizing the way marketing is conducted, as well as the way in which marketing activities are planned and evaluated. This course introduces students to these new data sources and provides a set of innovative analytic tools.
- Management Lab - Chicago Booth pioneered experiential business education in the 1980s with the Laboratory in New Product Development. Now called Management Lab, students tackle high-profile consulting projects in areas such as new product development, branding, channels to market, and strategy. Over the years, projects have expanded beyond the United States to China, South America, Russia, Botswana, United Arab Emirates, and Turkey.
You’ll study with professors who conduct groundbreaking research and are recognized for revolutionizing the use of data in generating actionable insights for better marketing decisions.
Dan Bartels, assistant professor of marketing and Neubauer Family Faculty Fellow, investigates the mental processes underlying consumer financial decision making, moral psychology, and intertemporal choice. His work has appeared in such publications as Cognition, Journal of Experimental Psychology: General, Psychological Science, and Journal of Consumer Research.
Pradeep K. Chintagunta
Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing, and the Journal of Econometrics.
Sanjay K. Dhar
Sanjay K. Dhar, James H. Lorie Professor of Marketing, studies topics such as strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, and product placement strategy. His research has been awarded the 2008 Paul Green Award, which recognizes the best article published in the Journal of Marketing Research.
Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing, studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms.
Günter J. Hitsch
Günter J. Hitsch, professor of marketing, studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets. "I've been able to make progress in these areas by advancing statistical methods, especially computational techniques that allow me to tackle previously unsolvable, complex decision problems," he explains.
Christopher K. Hsee
Christopher K. Hsee, Theodore O. Yntema Professor of Behavioral Science and Marketing, conducts research on the interplay between psychology and economics, happiness, marketing, and cross-cultural psychology. He serves or has served on the editorial boards of several academic journals, including the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Behavior Decision Making, and Management and Organization Review.
Abel Jeuland, Charles H. Kellstadt Professor of Marketing, studies the design and application of analytical marketing tools (statistics, econometrics, management science, economic modeling) to address marketing issues, such as product design and new product diffusion, forecasting, the effects of marketing mix variables (pricing, distribution, advertising, promotions), and the nature of competition (product differentiation and market segmentation).
Arthur Middlebrooks, ’88, clinical professor of marketing and executive director of the James M. Kilts Center for Marketing, specializes in innovation, services marketing, and branding. He focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies in a broad range of industries, including consumer packaged goods, energy, financial services, and e-commerce.
Chris Nosko, assistant professor of marketing, studies industrial organization, applied microeconomics, and computational economics. His research focuses on technology markets. In one project, he uses the CPU market to study how imperfectly competitive firms make product line decisions and the relationship between these decisions and industry innovation. Nosko spent the 2011-12 year working at eBay in its research labs. While there he pursued projects related to pricing in two-sided markets, measuring the effectiveness of paid search advertisements, and understanding repeat buyer purchase behavior.
Anita Rao, assistant professor of marketing, studies quantitative marketing and empirical industrial organization with specific interests in online content, digital distribution, emerging markets, and research and innovation intensive industries. In her current work she analyzes how changes brought about by the digital world are shaping online purchase and rental markets. Another stream of research analyzes the impact of competition and FDA regulation on R&D investment decisions by firms in the pharmaceutical industry.
Bradley Shapiro, assistant professor of marketing, studies empirical industrial organization and applied microeconomics. His research has largely focused on the pharmaceutical industry, with the goal of informing both firm strategy and public policy. In recent research, he uses the discrete borders of television markets to identify the impact of advertising on demand in the antidepressant market.
Abby Sussman, assistant professor of marketing, is interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of consumer behavior, psychology, and economics, with the aim of improving human welfare. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, and borrowing.
Oleg Urminsky, associate professor of marketing, studies consumer and managerial decision making and its implications for marketing management. His research on how motivation and behavior change as people get closer to the goal of earning a reward appeared in the Journal of Marketing Research and was a finalist for the 2007 Paul E. Green award.
The James M. Kilts Center for Marketing plays a pivotal role at Chicago Booth by promoting the development and recognition of marketing at the school. Before founding Centerview Partners, Kilts, '74, was Vice Chairman of the Board of The Procter & Gamble Company.
The center sponsors a wide variety of basic and applied research in marketing on topics such as the determinants of consumer behavior; analytical models of marketing activities; pricing and consumer dynamics; and determinants of brand shares. This research is supported by visiting faculty and doctoral fellows. Chicago Booth students are able to gain practical marketing experience through experiential learning opportunities.
In its commitment to attracting and graduating the best MBA talent, the center provides financial support to students through scholarships. In addition, marketing fellowships provide not only financial assistance, but a two-year mentoring relationship with a member of the center's steering committee. Career guidance and support is also the focus of the Center's mentoring program, which pairs students with Chicago Booth alumni currently pursuing successful marketing careers.