Technological innovations continue to increase the types and amount of data businesses collect and analyze. As a result, companies are using more sophisticated quantitative and statistical tools to analyze a wide set of business issues and processes, and leading businesses are increasingly turning to quantitative analysis to underpin the development of their competitive strategies.
Data-driven analysis lies at the heart of learning at Chicago Booth. Our emphasis on and excellence in quantitative and statistical analysis for decision making is unmatched. These analytic methods are applied to a wide range of industries and functions such as understanding advertising and consumer behavior; analyzing risk and incorporating uncertainty; identifying profitable customers and determining optimal pricing policies; accelerating product innovation; optimizing supply chains; identifying the drivers of financial performance; and allocating resources.