Full-Time MBA

Marketing and Brand Management

A large portion of students at Chicago Booth pursue MBA interests in marketing and brand management. However, the course that each student takes is wholly their own. From classroom academics to real-world experience, Booth provides a number of ways to learn in areas including consumer behavior, data analytics, pricing strategy, new products, marketing management, and branding. More than getting an MBA in marketing or brand management alone, you are exposed to a broad business foundation with opportunities to build upon your unique educational and professional background. So you get exactly what you need out of your two years here. Visit the James M. Kilts Center for Marketing to learn more.