A great product and a lot of cash are not enough for success. Along with having strong finance and marketing plans, a business idea needs to be "operationalized." Look at some of the most admired companies: Amazon, Southwest Airlines, Ritz-Carlton, Toyota, FedEx. These operational giants stand out because of how they create value.
We approach operations by examining the impact of management decisions on the day-to-day running of a company, as well as the reverse: how the daily workings affect management decisions. Through this two-way lens, you will learn to successfully manage an organization's resources - its human capital, plants and facilities, processes, machinery and technology, raw materials, and other "inputs" - in order to maximize the four value creators: time, price, quality, and variety. In learning to combine concepts, models, and data to develop better systems, you will be equipped to make better operations decisions.