Marketing analytics is about more than just mining data. It's about revolutionizing how people study and research marketing using data to drive insight development.
With a discipline-based curriculum rooted in fundamental principles, students will leverage their knowledge of economics, marketing, consumer behavior, and statistics to analyze and interpret results, and lead the development of insights based on data and trends.
They learn from world-renowned faculty that continue to revolutionize how people study and research marketing. Students will be able to work with large data sets from Nielson and other databases available through the Kilts Center.
Our students are known for their ability to act decisively and think through unique problems with confidence.