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Professor Luigi Zingales Finds Lack of Trust in Leaders, Institutions is Major in U.S. Economic Crisis

As unemployment rates rise, the housing crisis deepens and 401Ks continue to deplete, it should come as no surprise that America's trust of its financial leaders and institutions has plummeted. To study the financial implications of eroding trust, Paola Sapienza (Kellogg School of Management) and Luigi Zingales (University of Chicago Booth School of Business) have created the Chicago Booth/Kellogg School Financial Trust Index, publishing the first wave of results today. The accompanying research shows just how deep America's declining trust runs and how strongly it contributes to the country's financial problems.

"Trust is a powerful motivator of economic behavior," said Sapienza, "Our previous research and anecdotal evidence suggest that lack of trust can have paralyzing effects on financing and investments. We developed the Financial Trust Index to measure this often ignored economic indicator and gain insight into how the government's reaction affects the economy."

The Financial Trust Index will measure public opinion every three months to track changes in attitude over time and will provide a better understanding of public trust, the absence of which, according to Sapienza and Zingales, can bring even the richest, most advanced economies to a grinding halt.


Seeking to formalize the relationship between trust and finance, Sapienza and Zingales analyzed data from more than 1,000 American households, randomly chosen and surveyed via phone over two weeks in late December, 2008.

One of the goals of this research was to determine to what extent (if any) the perception of current events and government policy impact the trust people have in financial markets.

While the heavy financial losses suffered can in part explain this reduced trust, a crucial factor seems to be the way in which the government has intervened.

In other words, even among investors who are ideologically favorable to government intervention in financial markets, three out of four have been made less confident by the way the government has intervened.

"One of the key factors undermining trust," said Zingales, "is the perception that the rules have changed in the middle of the game. The government has done exactly this. What is most shocking is how deeply this has affected the trust of the average American."

Further questions proved that "coziness" between government and the financial industry, whether real or perceived, is clearly a problem in the eyes of many Americans.  Respondents were asked to choose what motivated former Treasury Secretary Hank Paulson as he engineered and executed the government response. While 20 percent of respondents had no opinion, the remaining 80 percent were evenly split. Half the group, 40 percent of the overall respondents, believed Paulson acted in the interest of the country. The other 40 percent, however, believed that Paulson's plan was meant to benefit Goldman Sachs, the investment bank at which he served as chairman and CEO prior to being appointed Secretary.

ABOUT THE SURVEY: The survey was conducted by Social Science Research Solutions (SSRS) using ICR's weekly telephone omnibus service. Exactly 1,034 individuals were surveyed over two weeks starting on December 17, 2008.  A fully replicated, stratified, single-stage random-digit-dialing sample of landline telephone households was used to identify survey subjects.  Within each sample household, one adult respondent was randomly selected using a computerized procedure based on the "Most Recent Birthday Method" of respondent selection.  Once a respondent was contacted, he or she was asked if they are the main or joint financial decision makers in the household.  Only individuals replying positively to this question were surveyed.

MORE INFORMATION: To see the full study, visit To arrange an interview, contact Meg Washburn or Barbara Backe at the contact information listed above.

To learn more about the Kellogg School of Management at Northwestern University, visit

To learn more about the University of Chicago Booth School of Business, visit