Chicago Booth logo

The University of Chicago Booth School of Business

Skip navigation
AboutContactVisitBooth Home

Heard at the GSB

The Google IPO: Success or Failure?

September 13, 2004

In a lively discussion, a panel of experts examined the Google initial public offering, evaluating the Dutch auction model, the strengths of Google's business model, and the company's value.

Richard Leftwich,
Deputy Dean for Faculty and Fuji Bank and Heller Professor of Accounting and Finance

Steven Kaplan
Neubauer Family Professor of Entrepreneurship and Finance

Charles Bobrinskoy, '83
Vice Chairman, Ariel Capital Management LLC

Puneet Manchanda
Associate Professor of Marketing


All video clips are in Windows Media Video format.

Leftwich: Why all the excitement over Google?
  » View video

Charles Bobrinskoy: No way it was a success
  » View video

Steve Kaplan: Underperformance in IPOs
View video

Panel: Why is there an IPO discount?
View video

Panel: Brand impact of an IPO
View video

Manchanda: Google’s business model
View video

Panel: Google’s competitive position
View video


Apply to Chicago Booth degree programs