Ted Wright, '00
The CEO of Fizz, Ted Wright has been at the forefront of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. Ted leads his crew of professionals from Fizz’s headquarters in Atlanta. Over the last two decades, Fizz has become the global leader in word of mouth marketing. At Booth, Ted graduated with honors, never missed a TNDC, founded “West Quest” now called “Random Walks,” and had his eureka moment that lead him to pioneer word of mouth/influencer marketing for the modern age.