2018

Stories related to "Food ".

feature

Kernels of Wisdom

Chicago Booth was founded in 1898. When it comes to longevity, however, Tokyo-based Japan Corn Starch Co.—a privately held comprehensive corn starch manufacturer founded in 1867—has even the second-oldest business school in the United States beat. This July at the beautiful Hotel Okura Tokyo, the company’s president and CEO, Soichiro “Sean” Kurachi, ’85, hosted a celebration for the 150th anniversary of his family-owned business. The guest list for the event evidenced the company’s global reach—it has strong ties to the United States, sourcing all its corn from US farms and partnering with US academic institutions for research and development, and serves as the corn starch provider throughout Asia for many major companies, including Coca-Cola. Kurachi welcomed guests from around the world: representatives of suppliers, buyers, associations, farms, corporate partners, and academic institutions that have had partnerships with JCS, many of whom have had long-standing, close relationships with both the company and the Kurachi family.

perspectives

Coffee Futures

Back when he worked in finance, Paulo Siqueira, ’04, used to wake up in the middle of the night worried that some market event would spoil his investments. But in 2010, Siqueira and his wife, Juliana Armelin, ’04, left corporate jobs to take the plunge into coffee, starting a farm some 400 miles north of their hometown of São Paulo. “Now, we wake up at night afraid there is going to be a frost in the morning,” Siqueira said.<br/>Despite the occasional weather-related insomnia, the couple has thrived in the coffee business. Two years ago, their farm, Fazenda Terra Alta, won the highest prize for espresso coffee in Brazil. Last year, it won again. Of course, that doesn’t mean the couple’s transition from business to beans has been easy. In growing their farm, they’ve faced a steep learning curve in a business just as volatile as stocks and hedge funds. “If we had known all the risks beforehand,” said Siqueira, “I don’t know if we would have had the guts to start.”

perspectives

A Workday With Shilpa Gadhok

Shilpa Gadhok, ’13, is a strategic brand builder. Blending creative ideas with analytics, she has amplified the reach of Hershey brands and revitalized its iconic Kit Kat bar. When Chance the Rapper sang his own spin on Kit Kat’s famous jingle, Gadhok was behind that. Now the brand manager of barkThins, a craft snacking chocolate that Hershey recently acquired, she relishes the challenge of creating an appetite for a new product category. “I’m at a point where I know what I love and what I want to do, so I try to be intentional about myself and my career at every moment,” said Gadhok, who moved to Hershey, Pennsylvania, last summer. <br/>