conversations To Wisconsin in Search of a Soul 1987 was a scary time to be enrolled at the Booth School of Business. Students had left jobs to attend what they considered one of the best, if not the best, business school in the country. They planned to move on to big corporate careers, many of them in finance. Then, on October 19, 1987—what came to be known as Black Monday—the stock market recorded its biggest single-day drop in history, losing 22.6 percent of its value, $500 billion. A few months later, BusinessWeek came out with a survey dropping Booth out of the top 10 among business schools, ranking Booth 11th. The school’s curriculum got a D and its professors got a C.