2016

Stories related to "Online Exclusive". http://www.chicagobooth.edu/magazine/winter-2016/rss

perspectives

A Recipe for Success

Ask P.F. Chang’s CEO Michael Osanloo, ’96, how he defines his role as head of the polished casual restaurant chain, and he’ll tell you: “CEO is ultimately your general manager, but you’re a general manager with some majors. I view my majors as marketing and strategy.” “My background at Booth allows me to ask the tough questions that make a lot of marketers fidget a little bit,” Osanloo said at a recent visit to campus to speak to students. “That’s when you know you’re asking good questions.” Like fellow alumnus Mark Leavitt, ’83, ("On the Table") Osanloo is looking to innovations in technology to enhance diners' experiences. Learn more about what the former Kraft Foods executive had to say to current students during a visit to Gleacher Center. <br/>

perspectives

Building a Global Network

“Building a global network” is one of the most often cited objectives I hear from my fellow students since we started our exciting journey in the Executive MBA Program Europe in 2014. It is not surprising that top ranked business schools nowadays are promoting the size of their alumni networks as one of their biggest selling points. However, the picture is far more complex. The pure size of an alumni network is not the only relevant factor to distinguish it from other institutions when promoting its global reach.<br/>