perspectives A Long Journey Made Short My journey to Booth has been a very long one, yet somehow also short. It is just as my business professors emphasize: in the globalized landscape, time seems to move faster, and distances between places feel closer. So yes, it seems very far away, my childhood village in northern India, the slant-roof hut I shared among a dozen family members. During heavy rains all of us huddled together under the same dry strip to avoid the leaks. But small steps have brought me far. At the age of 13 I moved out of town with my younger brother, who was just 10, to attend primary school. We stayed in a lodge where we cooked and took care of ourselves. This would be our only hope to eventually get into college. Engineering was all anyone was talking about at the time, and my strength was math. But even the cheapest university engineering program would have cost about $2,000 a year, which my family could not spare. Today, just over a decade later and at Booth, I’m specializing in marketing strategy. The way I think about the subject is this: do not worry about figuring out how to sell things to people. Figure out what people need. That is where the demand is.