perspectives Are You Convinced? Picture a salesman. I won’t take it personally if you’ve conjured an image of a slick talker hawking a used car or an overly enthusiastic promoter of super-absorbent towels. As a middle-market lender here in Chicago, I sell, or more accurately, rent money. It may not be the stereotypical form of sales, but make no mistake: I am a salesman. When I started at Booth in 2014, I was an experienced banker who had just transitioned into a sales role. Several current and former students highly recommended professor Craig Wortmann’s Entrepreneurial Selling class. During the first session, Wortmann asked, “What word comes to mind when you hear the term salesman?” I’m cognizant of public perception of sales, so I expected some degree of negativity. Even so, I was surprised by the results. The most common response was “pushy.” Others included “manipulative,” “sleazy,” “aggressive,” “slimy,” and “annoying.” There were a few suggestions of “persistent” and “confident,” but those were by far the minority.