2016

Stories related to "Perspectives". http://www.chicagobooth.edu/magazine/winter-2016/rss

perspectives

The Book of Booth: Patrick Doyle

Patrick Doyle combined marketing expertise and an understanding of analytics to lead a turnaround as president and CEO of Domino’s Pizza. Today, Domino’s, headquartered near Ann Arbor, Michigan, is the world’s second-largest pizza chain. Go where the action isn’t. I think there are just too many people in business—particularly earlier-career or mid-career people who are coming out of school—who want to go into an industry or sector that’s hot, where all the value is being created. But how are you going to prove that you’re bringing incremental value? You’re just one more person on that train. Understand the data. To be a highly successful marketer now you have to understand the analytics. Ten, 20, 30 years ago, marketing departments were largely made up of right-brained, creative types. They were coming up with advertisements, and a lot of it was around gut. You still need those people—breakthrough creative material is still going to come often from somebody on the right-brained creative team.

perspectives

This Is Working For Me: Vera Calasan

CEO Vera Calasan, ’08 (EXP-13), dismissed the widely held thinking that there aren’t enough engineers in Europe and cofounded Excellence AG–German Engineering two years ago to prove her point. Coming from a family of engineers, she saw the need for a McKinsey-like company that would employ engineers and source them by project to companies that need specific skills. Her vision paid off. She employs 200, and revenue hit €10 million this year. Buyers are interested, but she plans to hold off on an IPO until 2020. Calasan lives with her partner outside of Düsseldorf, Germany.

perspectives

A Workday With Sonny Garg

Life at predictive analytics start-up Uptake is a far cry from the buttoned-up corporate world. Sonny Garg, AB ’89, MBA ’00, held senior positions at Chicago utility Exelon for more than 13 years, most recently as chief information and innovation officer. Earlier this year he was recruited to head the energy solutions team at the fast-growing company headed by Chicago entrepreneur Brad Keywell. Uptake already has 300 employees at its headquarters in Chicago’s River North neighborhood and partners with manufacturing giant Caterpillar. Less than a month into the job, Garg reflected on the different way he does business every day.

perspectives

A Long Journey Made Short

My journey to Booth has been a very long one, yet somehow also short. It is just as my business professors emphasize: in the globalized landscape, time seems to move faster, and distances between places feel closer. So yes, it seems very far away, my childhood village in northern India, the slant-roof hut I shared among a dozen family members. During heavy rains all of us huddled together under the same dry strip to avoid the leaks. But small steps have brought me far. At the age of 13 I moved out of town with my younger brother, who was just 10, to attend primary school. We stayed in a lodge where we cooked and took care of ourselves. This would be our only hope to eventually get into college. Engineering was all anyone was talking about at the time, and my strength was math. But even the cheapest university engineering program would have cost about $2,000 a year, which my family could not spare. Today, just over a decade later and at Booth, I’m specializing in marketing strategy. The way I think about the subject is this: do not worry about figuring out how to sell things to people. Figure out what people need. That is where the demand is.

perspectives

A Personal Connection

During her keynote address at the 2015 Booth Women Connect Conference, Joyce Frost (on Twitter at @JFrostNYC) shared a piece of advice that has guided her like a beacon: “Follow your heart and see where your skill set can make a difference.” Easter always meant assembling baskets at her father’s Lions Club in her hometown of Chicago, she says, and after moving to New York, she pitched in with a nascent volunteer group, New York Cares. It’s now the city’s largest volunteer management organization, serving more than 400,000 at-risk New Yorkers, and Frost serves as secretary of its board of trustees. A passionate advocate for charter schools, Frost is also founding board chair and current vice president of Bronx Charter School for Excellence, and chair of the board of directors for Friends of Bronx Charter School for Excellence. Learn more at newyorkcares.org and bronxexcellence.org.

perspectives

From Chicago to Tirana

When is the right time to follow a dream? For Suzanne Weiss, it came near her 60th birthday. After a divorce, and with a daughter grown and out of the house, the senior marketing lecturer and former associate director of administration at the Illinois Institute of Technology Stuart School of Business quit her job, sold her house, and packed her bags for a stint in the Peace Corps. In the spring of 2015, she found herself in the tiny Albanian farming village of Shushicë, “15 minutes and 40 years” from the nearest big city.

perspectives

In It for the Long Run

Hong Kong is famous for its glinting skyscrapers, many designed by the world’s most famous architects, and its collection of luxury retailers and five-star hotels. Yet there is another side to the city—a huge network of trails forged through the lush tropical landscape, where palm-sized orb weavers spin webs across the paths, deadly pit vipers and cobras slither, and monkeys, feral dogs, and wild buffalo roam. Perhaps it is a testament to the intensity of navigating Hong Kong’s busy and hyper competitive financial sector that ducking under spider webs and hopping over snakes can seem relaxing in comparison.

perspectives

A Recipe for Success

Ask P.F. Chang’s CEO Michael Osanloo, ’96, how he defines his role as head of the polished casual restaurant chain, and he’ll tell you: “CEO is ultimately your general manager, but you’re a general manager with some majors. I view my majors as marketing and strategy.” “My background at Booth allows me to ask the tough questions that make a lot of marketers fidget a little bit,” Osanloo said at a recent visit to campus to speak to students. “That’s when you know you’re asking good questions.” Like fellow alumnus Mark Leavitt, ’83, ("On the Table") Osanloo is looking to innovations in technology to enhance diners' experiences. Learn more about what the former Kraft Foods executive had to say to current students during a visit to Gleacher Center. <br/>

perspectives

My Culture Collection: Meenakshi Dash

With a BFA in painting from the Art Institute of Chicago and an MBA from Booth, Meenakshi Dash is as adept at making business decisions as she is at making neon street murals in New Jersey or necklaces of melted-down silver she procures from Indian pawn shops. At Balderdash, the one-woman multidisciplinary art and jewelry studio she founded in 2009, Dash draws on influences from her international upbringing—from Delhi to Brooklyn, Chicago to London, Singapore, and China. Now based in Jersey City, she’s equally omnivorous in her cultural samplings. We asked her what she’s into this winter.

perspectives

Building a Global Network

“Building a global network” is one of the most often cited objectives I hear from my fellow students since we started our exciting journey in the Executive MBA Program Europe in 2014. It is not surprising that top ranked business schools nowadays are promoting the size of their alumni networks as one of their biggest selling points. However, the picture is far more complex. The pure size of an alumni network is not the only relevant factor to distinguish it from other institutions when promoting its global reach.<br/>