Ask P.F. Chang’s CEO Michael Osanloo, ’96, how he defines his role as head of the polished casual restaurant chain, and he’ll tell you: “CEO is ultimately your general manager, but you’re a general manager with some majors. I view my majors as marketing and strategy.”
“My background at Booth allows me to ask the tough questions that make a lot of marketers fidget a little bit,” Osanloo said at a recent visit to campus to speak to students. “That’s when you know you’re asking good questions.”
Like fellow alumnus Mark Leavitt, ’83, (“On the Table”) Osanloo is looking to innovations in technology to enhance diners' experiences. Learn more about what the former Kraft Foods executive had to say to current students during a visit to Gleacher Center.
Watch Osanloo explain how Booth shaped the way he thinks about marketing analytics, and his role in the C-suite.
Watch Video
We asked three Booth experts with firsthand perspectives in marketing and consumer products.
How Can Brands Evolve to Meet Consumer Tastes?
Teresa Greenlees, ’09, left the corporate world to find meaning with a chocolatier that’s making an impact.
Finding Sweet Success in a Mission-Driven Small Business
The world-sampling artist-designer-entrepreneur shares the merits of bold, bright Marni pieces, diving deep—and a home-baked Game of Thrones cake.
My Culture Collection: Meenakshi Dash
