2017

Stories related to "Face to Face".

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Big Marketers on Campus

Is it possible to geotarget advertising messages by street address? How can business-to-business marketers get better data? Why are millennials spending buckets of money on jewelry? These were among the intriguing queries tackled at Kilts Marketing Day, an annual forum sponsored by the Kilts Center for Marketing. The event brought 16 executive-level alumni in marketing to Harper Center in April to share their industry experience and expertise. Each alumnus hosted a table and led a 30-minute discussion on the latest developments in big data, business-tobusiness marketing, and product innovation. The 100 student attendees—aspiring marketers and those interested in learning more about the field—divided among the 16 tables and rotated for the second session. For the students, the opportunity is extraordinary—joining in discussions, and posing questions directly to alumni in senior positions at marketing heavyweights including JPMorgan Chase & Co., McDonald’s Corp., and MasterCard Inc. For alumni, it’s an opportunity to reconnect with Booth and engage with students. The forum showcases the range of career paths and functions available to students with an interest in marketing—not just consumer products but banking and finance, manufacturing, entertainment, retailing, and technology. Lee Ettleman, a Full-Time student, was interested in the analysis of consumer spending offered by

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Allies with Expertise

For Booth students, the annual Alumni Angel Awards are not just a celebration of alumni who go above and beyond in giving back to the school. They’re also an opportunity to strengthen the connections among Booth graduates and current students. “The Alumni Angel Awards reinspire alumni. They’re a way of saying, ‘Hey, here’s what your classmates are doing to help others. You should give it a try,’” said Trevor Gingras. He, along with fellow Full-Time MBA students Lexi Messmer and Jackie Yuh, is part of the Dean’s Student & Alumni Representatives group, which oversees the awards. And this year, there was no shortage of exemplary alumni to choose from.

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Changing the Channel

Over the past eight years, Walmart’s Daniel Eckert, ’05 (XP-74), has had a front-row seat to the profound transformations that have been gripping the retail industry. “We have not ever seen the pace of change as fast as we are seeing it today,” said Eckert, senior vice president of Walmart services and digital acceleration. “It’s forcing new ways of thinking, and entire new ways for organizations to work within themselves and with customers.” As the keynote speaker at Chicago Booth’s inaugural Marketing Summit, Eckert shared how he’s developing products at the nexus of digital and physical that help the world’s largest retailer reach customers where, when, and how they want to shop. Sponsored by the James M. Kilts Center for Marketing, the summit gathered executive-level alumni in marketing with renowned faculty members to exchange ideas, dig into the data, and look ahead to what’s next. Read on for some of their top takeaways from the summit:<br/>

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CAN Do Attitude

Let’s say that you are a smart, driven entrepreneur with a groundbreaking idea to revolutionize food packaging and eliminate all those Styrofoam containers littering the landfill. You’ve got a patent. You’ve got passion. What you don’t have is money. Plus you are in Europe, where early-stage investing tends toward the risk averse. What to do? If you are startup ValueForm and your CFO is Mandar Kulkarni, ’10 (EXP-15), you put your pitch together and take it to CAN, the Chicago Angels Network in London. Founded in 2012 by Shehreyar Hameed, ’05; Jonathan Weiss, ’00, MD ’01; and Rama Veeraragoo, ’12 (EXP-17), the global network of domain experts, mentors, and angel investors gives Booth graduates a chance at early-stage investment opportunities with entrepreneurial startups and extends the school’s commitment to innovation. In early 2012, Hameed had started investing in startups, and developed the idea of CAN to provide access to compelling investment opportunities to the Booth alumni network in London, elsewhere in Europe, and globally. “I wanted to invest and help entrepreneurs harness our strong, global, and diverse network of deep domain expertise to build successful businesses,” said Hameed, a senior financial professional based in London. “Hence the motto, ‘Engage! Mentor! Invest!’ It’s about setting young companies on the right path and opening doors for them. That’s where the real value comes from.”<br/>

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Improving Your Outlook

Randy Bellows, ’88 (XP-57), has been attending Economic Outlook for a decade. Established in 1954 as Business Forecast, Chicago Booth’s annual event provides a forum for professors to evaluate emerging trends and share key insights about where our economy is headed. Having retired after a long career as an ophthalmologist, Bellows is an avid investor, and he considers the event one of his most important resources for information—which was his motivation to attend both the Chicago and New York events last January. “Booth faculty are a step ahead of the ordinary media,” said Bellows. “These people are leaders whom I respect, and when I have the privilege of sitting in front of them and hearing what they have to say, it’s valuable enough that I sit there, take notes, and look at those notes all year long.” At the two sessions, with over 1,300 total attendees, leading Booth economists discussed critical issues facing the global economy. They shared their insights into the outlook for Wall Street and Main Street 10 years after the financial crisis, and discussed whether we might be headed toward another. The events were covered by a number of media outlets, including CNBC, Financial Advisor, and the Chicago Tribune. During the event in New York, John Authers, senior investment commentator for the Financial Times, moderated a discussion between Randall S. Kroszner, Norman R. Bobins Professor of Economics; and Erik Hurst, V. Duane Rath Professor of Economics and John E. Jeuck Faculty Fellow. Both economists said they anticipate strong growth this year, and neither believe there to be a threat of inflation or recession on the immediate horizon.<br/>

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The Real World

When Bernie Ocampo, ’05, first arrived at Booth, there was a seeming lack of real estate focus. After some quick research, he discovered plenty of alumni in the real estate arena. They just needed someone to bring them together. “I spent a year digging around in the database, compiling the most accomplished alumni I could find,” Ocampo said. “After a year, I invited these folks to be advocates or sponsors, with the idea of building a community.” In 2006, Ocampo helped found the Real Estate Alumni Group (REAG), a global network of alumni led by Ocampo and multiple regional co-chairs based in Chicago, New York, and California.

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Measuring Success to Maximize Impact

Social sector organizations worldwide wrestle with one fundamental issue: How do they know they are having an impact? That’s the sector’s $64 million question, and it was at the center of an insightful and thought-provoking panel discussion. Hosted by Chicago Booth’s London campus, the event marked the Rustandy Center for Social Sector Innovation’s first visit there following the announcement of a $20 million gift from Tandean Rustandy, ’07 (AXP-6). Moderator Robert H. Gertner, John Edwardson Faculty Director of the Rustandy Center and Joel F. Gemunder Professor of Strategy, opened the event by remarking, “Nonprofits must focus on measuring impact in a way that maximizes success and induces governments and funders to make smart decisions.”

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Something Ventured

Two thousand miles from the Charles M. Harper Center, two Booth-bred entrepreneurs take turns stating their cases. Hands fly up from the crowd, and rapt listeners grill these innovators with questions about their businesses. Poised and prepared, the presenters answer without breaking a sweat. After all, they’ve already weathered the pressure cooker of the Polsky Center for Entrepreneurship and Innovation’s New Venture Challenge finals. The presenting skills forged in that crucible are on display in their confident approach to a new challenge: Polsky Center’s West Coast Demo Day.

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A Head Start

No matter how successful they have been in their paths to Booth, incoming Executive MBA students enter the program with questions, uncertainties, and often even anxiety over the vaunted rigors of the curriculum, the uniform brilliance of their new classmates, and the imposing intellect of the faculty. As a part of the student’s LEAD experience, the Leadership Development team partnered with about 55 distinguished Booth alumni for the inaugural Executive MBA 20/20, where roughly 250 students in these new cohorts listened as the alumni panelists addressed queries, allayed fears, empathized with doubts, and offered guidance on getting the most out of Booth.