Stories related to "Consumer Products".


A Workday With Shilpa Gadhok

Shilpa Gadhok, ’13, is a strategic brand builder. Blending creative ideas with analytics, she has amplified the reach of Hershey brands and revitalized its iconic Kit Kat bar. When Chance the Rapper sang his own spin on Kit Kat’s famous jingle, Gadhok was behind that. Now the brand manager of barkThins, a craft snacking chocolate that Hershey recently acquired, she relishes the challenge of creating an appetite for a new product category. “I’m at a point where I know what I love and what I want to do, so I try to be intentional about myself and my career at every moment,” said Gadhok, who moved to Hershey, Pennsylvania, last summer. <br/>


Distinguished Alumni Awards 2017

Since 1971, we have celebrated innovative leaders across all industries, from finance to the arts, manufacturing to public service, and beyond. The Distinguished Alumni Awards honor individuals who continue to challenge and change the world we live in, exemplifying the resounding impact of Chicago Booth. This year’s winners—three from the Booth class of 1980—have blazed singular paths to the leading edges of four very different industries: oil, pharmaceutical research, cable television, and food processing. Yet they all have proven their passion for digging deeper and discovering more at every stage of their illustrious careers.


All in the Family

When a family business has multiple generations and hundreds of stakeholders, how does an individual stand out? Create meaningful change? Carry the business into the future? We talked with Booth alumni who lead or manage family-owned businesses, from a conglomerate in Thailand to a national baker of breads that got its start in a Chicago basement. They all sought a Booth education because of its reputation for intellectual rigor, lessons in analytic problem solving, and world-class faculty. The family members who run these businesses have more than one generation schooled in The Chicago Approach™. They reached a point in their professional lives—inside or outside the family firm—when they saw the need to boost quantitative skills. For some, that time came after a world event such as the 2008 crash, which upended commodity prices. For others, the education was a way to step up and assume new roles. Relying on data instead of emotion eases decision making, they say. This doesn’t mean they’re bloodless. Always they have in mind their founders, most of them immigrants, who created what they now run. They share holidays with generations of stakeholders: there’s no ducking a failed venture. <br/>


Taking a Bite

When grocery store shelves and fast-food drive-throughs didn’t have what they were looking for, Booth students and graduates didn’t get frustrated. They got inspired. Sensing gaps in the fast-growing world of healthy eating, many of them are capitalizing on the booming good-for-you food movement to start, grow, run, and invest in businesses that bring nutrient-dense, locally sourced products to market. Booth grads are becoming thought leaders in the healthy-food business—a sector that’s growing exponentially and is expected to hit a record-high $1 trillion in sales worldwide next year. Healthy eating is hard to define. For some, it means buying whole foods free of additives; for others it means eating only organic fruits, vegetables, and meat from humanely raised animals; and still others focus on buying directly from farmers they know.<br/>


Booth 101: An Introduction to Beer Pairing

In the back of an Illinois-based taproom, Jamie Hoban, ’02, stands next to a cluster of wooden pallets. Heavy-duty shrink-wrap envelops each of the pallets, which are stacked in rows as high as a basketball hoop in order to protect their fragile contents: thousands of empty beer bottles. These vessels won’t be empty for long. Hoban and his business partners, Brian Schafer and Andy Smith, will soon fill them with Angry Dragon Pale Ale, Pink Tie Saison, Milk & Cookies, and other wildly inventive (and wildly tasty) beers made by their growing business, Ten Ninety Brewing Company.