2016

Stories related to "Entertainment".

perspectives

Following Her Own Tune

When Julie DeLoyd, ’11, first came to Chicago Booth, she may well have been the only incoming student with a background in queer performance studies—an undergraduate major she designed herself at New York University. “Basically, the only thing it prepared me to do was become a lesbian folk singer,” she cracked. That’s precisely what she did for almost a decade, touring the country and singing in clubs 175 days a year. At Booth, she felt she stuck out among more traditional MBAs like an A-sharp in a C-chord—at least at first.

perspectives

Getting Back on the Beat

In 2002, 30-year-old Michael D. Armstrong, brand new to management with a brand-new MBA in strategy and marketing, made a radio buy without doing his research— making a few hundred thousand dollar mistake in his first managerial job. It nearly derailed his career. Today, as executive vice president and general manager of international brand development for Viacom, Armstrong tells us how he recovered—and shares his hard-won lesson about the importance of research.

feature

Out of the Box

Full-Time student Julia McInnis was mingling with a crowd of partygoers at the 2016 Sundance Film Festival when she found herself a stone’s throw away from Reed Hastings, the CEO of Netflix. It would have been daunting enough to introduce herself to Hastings alone, but he was flanked by Ted Sarandos, Netflix’s chief content officer, and the comedian Chelsea Handler, the latest star to join the streaming service’s fast-growing constellation of talent. It was a triumvirate of industry heavy hitters that can make small talk at Sundance an act of daring. “It took me a good 15 minutes to work up the courage to go over there,” McInnis said. Fortunately for McInnis, she didn’t have to pester Hastings with a standard elevator pitch. The documentary she helped produce over the past four years, Unlocking the Cage, had already been snatched up in a distribution deal with HBO. She wanted to speak with Hastings as a curious student of the entertainment industry, and she spied an opportunity just as Handler headed for the bar. “I said to him, ‘Hi, my name is Julia McInnis, and I’m an MBA student at Chicago Booth. We just did a case study on Netflix in my accounting class. I was wondering if I could ask you a few questions about your numbers.’” Hastings laughed, McInnis recalled, and said, “‘Yeah, you probably saw we’ve had some ups and downs over the years.’”