Stories related to "Marketing".


From Fail to Prevail

When Lotika Pai, ’08, arrived for her first day on the job, she was told to leave. Her role had been eliminated. It wasn’t personal; Pai’s start date was September 15, 2008—the same day that Lehman Brothers, her would-be employer, filed for bankruptcy. After enduring a competitive recruiting process and graduating from business school, Pai looked forward to switching into the fast-paced world of investment banking. The setback was understandably terrifying. “It was the sense of being overwhelmed by something that I had no control over,” she recalled. “I just happened to be in the wrong place at the wrong time.” In the next few years, Pai got valuable experience as an investment banker at Barclays (which acquired Lehman Brothers days later), but she never forgot the anxiety she felt during the turmoil. “That situation was pivotal for me, in terms of wanting to change the trajectory of my career,” said Pai. That first setback with Lehman inspired Pai to consider entrepreneurship once she had finance experience under her belt. Last year, she cofounded Powwful, a Chicago-based women’s activewear brand that aims to change the conversation around fitness and empowerment. “Ultimately,” Pai said, “I wanted to be more in control of what happened to my career.”


A Workday With Shilpa Gadhok

Shilpa Gadhok, ’13, is a strategic brand builder. Blending creative ideas with analytics, she has amplified the reach of Hershey brands and revitalized its iconic Kit Kat bar. When Chance the Rapper sang his own spin on Kit Kat’s famous jingle, Gadhok was behind that. Now the brand manager of barkThins, a craft snacking chocolate that Hershey recently acquired, she relishes the challenge of creating an appetite for a new product category. “I’m at a point where I know what I love and what I want to do, so I try to be intentional about myself and my career at every moment,” said Gadhok, who moved to Hershey, Pennsylvania, last summer. <br/>