Stories related to "The Workshop".


Power Sources

The Challenge: In 1999, Ted Brandt cofounded Marathon Capital in Bannockburn, Illinois, a $25 million investment bank focused on renewable energy. The original compensation structure hewed to the industry norm of a steady balance between salary and bonus, based on both individual and company performance. But in the first several years, Marathon was short of capital and the model was unsustainable. How could the company devise a system of incentives while maintaining the necessary cash flow to sustain the business, Brandt wondered. The Strategy: For the next three years, Marathon slashed salaries and paid bankers big bonuses when deals closed. Revenues grew, but that led to new challenges. This “eat-what-you-kill” model, as Brandt calls it, discouraged teamwork and was unfair to younger bankers who had no say in what projects to join. Also, by paying out bonuses before fixed costs, Marathon had few profits. Compensation ran about 90 to 95 percent of revenues. In comparison, similar banks