Chicago Booth FAQs

Everything you want to know about this historic gift—and what it means for you.

by Melissa M. Bernardoni
Published: November 6, 2008

Image by Photo Credit

What is the new name of the school?

The formal name of the school is the University of Chicago Booth School of Business. For short, we’ll call ourselves Chicago Booth.

When will the name change go into effect?

The change will officially occur on January 1, 2009, but you will begin seeing the Chicago Booth name right now.

How and when will we announce the change to the business community?

As you read this, we are engaged in a campaign to share this terrific news with the world. The media have been notified—check our homepage for media coverage—and an advertising campaign was launched this fall in the Wall Street Journal, the New York Times, and the Chicago Tribune, to name a few.

Why did the university trustees decide to rename the school now?

“They recognized that this gift provides our school with a perfectly timed opportunity to move aggressively forward, capitalize on our current momentum, and literally jump ahead to compete more squarely against schools with much greater resources, in terms both of financial and brand name capital,” said dean Edward Snyder. “The gift from David and his family ensures that we will have the best faculty in the world now and in the future, and that will make us a stronger business force for all who engage us.”

How does this compare to other gifts given to the university, and to other business schools?

Before today, the largest gift to a business school was $105 million given to the Stanford Graduate School of Business in 2006 by Philip H. Knight, founder and chairman of Nike. Other large gifts to business schools include $100 million to the University of Michigan in 2004 from Stephen M. Ross, and $60 million to the Darden Graduate School of Business at the University of Virginia in 1999.

The previous largest gift to the University of Chicago was $100 million from an anonymous donor, who created the Odyssey Scholarship Challenge to benefit students in the College from low- and moderate-income families.

What does this change mean for alumni?

The value of your degree has just gone up. This gift will enable the school to compete at a higher level—and will help us get closer to our goal of being the best business school on all dimensions and to be recognized as such. We’re not using the gift for bricks-and-mortar improvements or new buildings—it will be used, among other things, to recruit and retain the very best faculty.

Are you planning to change our logo?

Yes, we want a wordmark that reflects the new name.

What will the new one look like? How was it created?

“This gift is about David Booth’s partnership with Chicago, and we wanted a logo to reflect that. It’s simple and bold, consistent with a leading brand for the future,” said Chris Iannuccilli, executive director of marketing. To create the logo (below), the GSB marketing team partnered with the firm that designed the wordmark and graphic identity we’ve been using for the last decade. “The Booth gift is an affirmation of the school’s current philosophy and direction,” Iannuccilli noted. “The new mark builds upon the same visual voice of the previous Chicago Booth mark to further position the school as a business force.

How do I get Chicago Booth gear?

A full line of gear will be coming to our GSB store in the months to come. Watch the next issue of the magazine for more information

Last Updated 5/14/09