From left: Batten, Lacey, Pee, Liu, Guzelce, DesVaux
Booth Students Win First Prize at Wake Forest University Marketing Summit
This year, Chicago Booth sent a team of marketing students to compete in an annual international case competition at Wake Forest University. The team won first prize of $75,000 and the Cheerwine Cup for their comprehensive marketing plan. Second-year students Tom Batten, Christina Maria DesVaux, Sinem Guzelce, Sohee Lacey, Anna Liu, and Gina Pee distinguished themselves from other teams with their data-driven, analytical approach and their application of the interdisciplinary Booth philosophy.
In addition to the team award, Christina Maria DesVaux received the inaugural John A. Scarritt Marketing Summit MBA MVP Award, winning a $1,000 cash prize for her demonstrated distinction and outstanding contributions.
The Wake Forest University Marketing Summit is a student-run competition that hosts graduate and undergraduate marketing students, challenging them to apply their skills to real-world marketing projects. As part of the competition, seven student teams from universities around the country have 36 hours to complete a strategic marketing plan for a predefined challenge for sponsor HanesBrands. Teams present to a panel of judges from HanesBrands who evaluate solutions for their creativity and strategic approach.
Booth Team Takes Second Place at Deloitte National Case Compeition
Booth students Mark Cohen, Dan DeRemigis, Jennifer Jazwinski, and Kristin Sun placed second in the January 2012 Deloitte National Case Competition (NCC) in Dallas.
The bracket-style head-to-head competition, now in its second year, was an opportunity for top MBA students to showcase their problem-solving skills, marketplace knowledge, and analytic and strategic thinking abilities, while simultaneously competing for cash prizes and valuable face time with Deloitte and industry professionals.
At the NCC, all participating teams had 12 hours to research and develop a growth strategy for SweetWater, an Atlanta-based craft brewery, and present their cases the following day to industry professionals and Deloitte managers.