Faculty & Research

Christopher K. Hsee

Theodore O. Yntema Professor of Behavioral Science and Marketing

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5807 South Woodlawn Avenue
Chicago, IL 60637

Christopher K. Hsee is the Theodore O. Yntima Professor of Behavioral Science and Marketing. He conducts research in areas ranging decision making and happiness to marketing and cross-cultural issues. His research has been published in many academic journals. His recent publications include “The Pandora Effect: The Power and Peril of Curiosity” (Psychological Science), “The Motivating Uncertainty Effect” (Journal of Consumer Research), “Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research), and “The Mere Reaction Effect: Even Non-Positive and Non-Informative Reactions Can Reinforce Actions” (Journal of Consumer Research).

Hsee is a recipient of the Phoenix Teaching Award and the McKenzie Excellence in Teaching Award. Hsee’s research has been supported by the John Templeton Foundation related to the New Paths to Purpose Project. Hsee earned a bachelor's degree from the University of Hawaii and a PhD from Yale University. He joined the Chicago Booth faculty in 1993.


2016 - 2017 Course Schedule

Number Name Quarter
38002 Managerial Decision Making 2016 (Fall)

Research Activities

Behavioral decision theory; consumer behavior; happiness; cross-cultural psychology.

For publications, see http://faculty.chicagobooth.edu/christopher.hsee/vita/.

For a listing of research publications, please visit the university library listing page.