Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar
Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation.
Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago.
Fishbach’s research has been published in many journals, including Nature, Psychological Review, Psychological Science, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including the New York Times, Financial Times, WSJ, CNN, and NPR.
Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.
With M. Touré-Tillery, "The end justifies the means, but only in the middle," Journal of Experimental Psychology: General (2012).
With M. Henderson and M. Koo, "Pursuing goals with others: Group identification and motivation resulting from things done versus things left undone," Journal of Experimental Psychology: General (2011).
With Y. Zhang and A. Kruglanski, "The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path," Journal of Personality and Social Psychology (2007).
With R. Dhar, "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," Journal of Consumer Research (2005).
With R. Friedman and A. Kruglanski, "Leading us not unto temptation: Momentary allurements elicit overriding goal activation," Journal of Personality and Social Psychology (2003).
For a listing of research publications, please visit the university library listing page.
People are just as impatient when it comes to paying money as receiving it.
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Chicago Booth’s Ayelet Fishbach discusses how we can get ourselves and our teams excited about work again.
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People tend to be more persuasive when talking about the appeal of junk food.
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