Tom Doctoroff, currently Chief Cultural Insight Guru and Global Executive Brand Advisor at the global brand and marketing consultancy Prophet and Adjunct Associate Professor of Marketing, is a renowned business leader and global brand builder. He is also one of the world’s foremost experts on culture-driven marketing, Chinese consumer behavior and the Asian commercial landscape. Doctoroff, a dynamic lecturer, rose to become the CEO of J. Walter Thompson (JWT), one of the world’s largest global marketing and communications companies. He is also one of Asia’s most respected advertising professionals. His unique combination of pan-Asian work, plus almost two decades based in China, has made him an expert in the cross-border management of brand architecture and brand building.
Doctoroff started his career at Leo Burnett in Chicago before moving to JWT in 1992. In 1994, he moved to Hong Kong as Regional Business Director for clients such as Pepsi, Kraft and Citibank. In 1998, he landed in China as the Managing Director of JWT Shanghai and in 2002, was appointed Northeast Asia Area Director and Greater China CEO. In 2012, he was appointed the CEO of Asia Pacific for J. Walter Thompson, a position he held until returning to the United States in late 2016. Through diversification into digital platform design, digital content production, trade marketing and field marketing, JWT Asia Pacific emerged as one the most synergistically integrated, creatively dynamic communications networks.
Billions, What Chinese Want and Twitter is Not a Strategy as well as a frequent commentator on CNBC, NBC, Bloomberg, and National Public Radio, as well as in the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times.
In addition to serving as a member of the Kilts Center Steering Committee, Doctoroff is an alum of the University of Chicago Booth School of Business. In 1989, he earned an MBA with concentrations in marketing and finance from Booth. He holds a BA in psychology from Northwestern University. Doctoroff is also a Senior Global Advisor for the International Advertising Association and on the Board of Directors for BUILD NYC, a non-profit organization dedicated to leveraging entrepreneurship to keep under-resourced students in high school.
2017 - 2018 Course Schedule
||Building Global Brands