Learn how to improve business outcomes by leveraging analytics to make evidence-based decisions.
Learn more and register for this online program at ExecOnline»
As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.
Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.
By attending this program, you will:
This program is designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. This short, focused program allows you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities. Job titles include senior leaders, mid-level & team leaders, project managers, and directors.
Professor Misra currently serves as Co-Editor of Quantitative Marketing and Economics and as Associate Editor at Management Science and the Journal of Business and Economic Statistics. He has also served as an Associate Editor at Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing and the Journal of Marketing Research. Professor Misra is actively involved in partnering with firms in his research and has worked on various projects with companies such as Oath, Verizon, Eli Lilly, Adventis, Mercer Consulting, Sprint, MGM, Bausch & Lomb, Xerox Corporation, Ziprecruiter and Lucent Technologies with the aim of helping them design efficient, analytics-based, management systems that result in better decisions. He currently serves as an advisor to several startups in the marketing technology, measurement and AI space. At Booth Professor Misra teaches courses on Algorithmic Marketing. These courses bring his practical and research expertise in the algorithmic marketing domain into the classroom. He is hopeful that these classes will get students ready for the next evolution of marketing that he believes is already underway.
Prior to joining Booth, Misra was Professor of Marketing at UCLA Anderson School of Management and Professor at the Simon School of Business at the University of Rochester. In addition he has been visiting faculty at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.
His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing and retailing. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the US and in China.
Dubé’s work has been published in the The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the Chicago Booth class of 2016 Phoenix Award for service to the extracurricular and community activities of the graduating class, the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.
Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.
Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets. Examples include left-digit bias and projection bias in car markets and time inconsistency in housing markets.
Prior to joining the Chicago Booth faculty in 2010, Pope was on the faculty at the Wharton School at the University of Pennsylvania. He earned a PhD in economics from UC Berkeley in 2007 and a BA in economics from Brigham Young University in 2002.