Strategic Thinking—Live-Online


Disruptive forces have accelerated digital technology trends, and these trends are providing significant forms of innovation. In this program, you’ll gain the strategic thinking skills to explore why these trends create new customer value and how to navigate your organization for success. 

Technological and digital advancements have changed the playing field. From mobile banking to transportation to e-commerce, seemingly every industry has been affected. While some organizations are making small incremental changes, bold forward thinkers are discovering new uncharted markets that competitors failed to recognize. Being able to envision the unthinkable requires a strategic mindset with an intent to change the game.

In this program, participants will gain the strategic frameworks to anticipate threats and explore new opportunities deliberately. Attendees will evaluate business models that incorporate disruptive innovation to seize high-potential markets yet discovered. You'll gain the strategic thinking tools to identify value drivers, evaluate repressed markets, and determine where the higher value lies in the future.

When you leave this program, you'll be better prepared to align innovation with your business strategy, push creative boundaries, and improve your strategic thinking skills to analyze factors for long-term sustainable growth.

By attending, you will:

  • Gain the strategic frameworks to anticipate threats, vulnerabilities, and deliberately explore new opportunities
  • Learn how to access your current business strategy and the role disruptive innovation may have in your strategy
  • Explore how digital disruptors have created value drivers for organizations resulting in long-term sustainable growth
  • Learn how to stretch your thinking with scenario analysis designed to generate an open-minded approach to idea generation, as well as help explore unimagined future market changes
  • Grow your strategic skills in problem-solving that involves objective analysis, thinking ahead, and forecasting

Our live-online programs are delivered in a synchronous format where you'll engage with faculty, industry leaders, and a global set of peers in an interactive, high-impact virtual environment. Often, these programs blend live sessions with activities or projects, and readings to deepen one's understanding of the materials. The benefit to this format is that you'll receive Booth's rigorous content in short, digestible sessions held multiple times weekly and span over a few weeks.

Participants should expect to commit a total of 4-6 hours per week to this program.


This program includes four interactive, live-online sessions. Live-Sessions are held from 9 am - 12 pm CT on Tuesdays and Thursdays.

View the full program schedule here.

Networking Forum

This program includes a live-virtual networking session, where participants will have an opportunity to introduce themselves to the cohort and share their work experience, as well as their most significant business challenge they are currently facing. Booth team members will host these forums, and will help continue post live-forum discussions onto the program's online discussion boards.

This program will benefit mid- to senior-level managers whose role is to exercise critical strategic thinking skills within their areas of operation or at the broader enterprise level. Those who have direct influence over their organization or unit’s strategy will find this program beneficial.

This program is an excellent fit for executives from companies, governments, and nonprofit organizations who are experiencing disruption and are seeking to move forward.

Leaders from most job titles and functions will find this program beneficial including entrepreneurs, consultants, and general managers. Those in various roles such as marketing, business development, new product development, operations, technology, research, and finance will find this program beneficial.

Marc Knez

Clinical Professor of Strategic Management

Marc J. Knez studies strategic and organizational decision making, strategic planning, and market analysis. His academic research evolved from a focus on applying game theory and decision theory to strategic decisionmaking to a focus on market analysis, strategy development, and organizational structure. His work has appeared in the Harvard Business Review, the Journal of Business, and the Journal of Labor Economics. Among his articles are "Across the Board Incentives," Harvard Business Review (February 2002); "Direct and Indirect Bargaining Costs and the Scope of the Firm," the Journal of Business (April 2002); and "Firm-wide Incentives and Mutual Monitoring At Continental Airlines," Journal of Labor Economics (October 2001). All were written with Duncan Simester. He also has published in the Financial Times Mastering Strategy Series. Titles include "Game Theory in the Real World" and "Vertical Integration: Make or Buy Decisions" both written with Robert Gertner and published in November 1999.

Knez has been a full-time management consultant working with clients in financial services, telecommunications equipment, hospitality, and consumer products. During his time as a consultant, he was a senior vice president of Sibson Consulting and a Principal at the Capital H Group. He is currently on the board of directors of the Metropolitan Capital Bank.

He believes his past experience provides him with the ability to bring both perspectives to the classroom. He specializes in bridging the gap between academic research and applied decisionmaking in the context of strategic planning and technology strategy. He also has brought this perspective to executive education. He has taught executives at the Financial Management Program at General Electric, and the McKinsey & Co. mini-MBA program, as well as conducted customized education for Northrop Grumman, MTV Networks Asia, Metropolitan Life, and the William Wrigley Jr. Company.

Knez earned a bachelor's degree in economics at the University of Arizona and a PhD in decision sciences at the Wharton School at the University of Pennsylvania in 1991.

When not teaching or conducting research, Knez enjoys spending time with his family and playing golf.

Business Strategy Clarification and Assessment

  • Strategy fundamentals and frameworks
  • Customer value proposition, target customer segments, and critical capabilities

Outcome-Based Approach to Customer Value Creation and Innovation

  • Business model innovation

Identifying and Responding to Technological Change

  • Industry changes impacting your business/organization
  • Identification of new emerging markets and prospective market disruptions

Outside-In Mindset through Scenario-Based Thinking

  • Framework for analyzing trends and developing alternate future scenarios
  • Scenario-based strategy development

What past participants say about strategy programs with Professor Knez:

“I appreciated [professor Marc Knez] for the passion and energy level that he put into taking the class…I think the cases that he picked are updated, relevant and complement well with the theories he wants to teach…I would highly recommend this to my company and other corporate leaders.”

“Case approach, choice of cases, and number of pre-reads expand the impact..the strategic planning lesson was very insightful; lectures and slides provided a great overview of the strategic topics. Great combination of academic and practical insights.”

The program makes strategic thinking highly practical. New venture ideas are always sexy, but using the NVP process to verify them would increase the chance of success. The two theories of incumbent disruption are also a key takeaway and highly relevant to today’s dynamic market environment.”


Check back soon for upcoming dates.