The Chicago Booth Competitive Strategy Program

Previously titled Entrepreneurial Mindset in Corporate Strategy

Identify your organization’s competitive edge and market positioning to effectively compete in today's modern business world.


In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, the global business landscape’s rapid change has become the new normal. There are new organizational structures, an influx of new ventures and startups, and new products and services from traditional organizations. It can be tempting to fall back into a conventional organizational mindset as one approaches their competitive strategy. However, competing successfully requires incorporating VUCA preparedness into corporate strategic initiatives and thinking like an entrepreneur by identifying new market opportunities.

In this program, you'll gain the tools to identify your organization's competitive strengths, weaknesses, and market positioning to combat competition. You'll discover how to analyze market patterns, think entrepreneurial by preparing your organization for VUCA, and identify what makes your organization great for a sustainable competitive advantage.

By attending, you will:

  • Apply the concepts of VUCA preparedness to “think” like an entrepreneur when creating a competitive strategic plan to combat well-established organizations.
  • Learn how to analyze your organization’s strategic situation, positions, and competitive edge, and what makes your products/services great.
  • Explore how behavioral science impacts strategy formulation and leverage customer-centric tools for an effective product/service launch and growth during times of uncertainty.
  • Discover how to identify patterns in the market, industry threats, and new opportunities amid uncertainty.

Our live-online programs are delivered in a synchronous format where you'll engage with faculty, industry leaders, and a global set of peers in an interactive, high-impact virtual environment. Often, these programs blend live sessions with activities or projects, and readings to deepen one's understanding of the materials. The benefit to this format is that you'll receive Booth's rigorous content in short, digestible sessions held multiple times weekly and span over a few weeks.

Participants should expect to commit a total of 4-6 hours per week to this program.


This program includes four interactive, live-online sessions. Live-Sessions are held from 9 am-11 am CT on Tuesdays and Thursdays for the June offering, and from 9 am-11 am on Mondays and Wednesdays for the October offering. 

View the full program schedule here.


Networking Forum

This program includes a live-virtual networking session, where participants will have an opportunity to introduce themselves to the cohort and share their work experience, as well as their most significant business challenge they are currently facing. Booth team members will host these forums, and will help continue post live-forum discussions onto the program's online discussion boards.

This program will benefit mid- to senior-level executives responsible for identifying new profitable opportunities, developing strategies to combat competition, and/or seeking to launch new products/services. In addition, executives from startups and new ventures will find this program beneficial.

Leaders from a wide range of industries, and those in fields such as consulting, business development, marketing, new product development, technology, research, entrepreneurship, and general management, will find this program beneficial.

Gregory D. Bunch

Adjunct Professor of Entrepreneurship

Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher. He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising and marketing firms.

He works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds, PepsiCo, State Farm and Yum! Brands.

Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety and development committees.

Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.


Check back soon for upcoming dates.