Leading with Data and Analytics
Learn how to improve business outcomes by leveraging analytics to make evidence-based decisions.
As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.
Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.
- Apply the Chicago Booth Approach to win in the marketplace: Develop the key ingredients of a powerful data analytics strategy: a specific business objective, well-developed theories, and a model that points the way to critical data and deep insight.
- Frame questions to generate data-based insight: Identify specific objectives and related hypotheses to drive data analysis.
Avoid biases in interpreting data: Sidestep the common pitfall of unconsciously bending data to support false assumptions and preconceptions.
- Tell the story of the data: Translate data-driven insights into actionable decisions and drive buy-in by delivering a compelling narrative.
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Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution and salesforce management issues.
Sigmund E. Edelstone Professor of Marketing
Jean-Pierre Dubé is the Sigmund E. Edelstone Professor, an area editor for the Journal of Marketing Research, Marketing Science, Management Science, QME and the recipient of several MSI Research Grants, the recipient of a Kauffman grant, and a member of the editorial board and ad hoc reviewer for several academic journals.
Günter J. Hitsch
Professor of Marketing and John E. Jeuck Faculty Fellow
Günter J. Hitsch studies quantitative marketing and industrial organization. He is the recipient of two Kilts Center Fellowships, a True North Communications Inc. Scholarship, and a Fellowship from the Ministry of Science in Austria. Hitsch is a member of the American Economic Association, American Marketing Association, the Econometric Society, and INFORMS.
He earned an undergraduate degree from the University of Vienna in 1995. Hitsch received a master's degree in economics in 1997 and a master's degree in economics in 1998, as well as a PhD in economics in 2001 from Yale. He joined the Chicago Booth faculty in 2001.
Devin G. Pope
Professor of Behavioral Science
Devin Pope studies how psychological biases play out in field settings and economic markets. He has published work in top economics outlets such as the American Economic Review, Quarterly Journal of Economics, Journal of Political Economy, and Review of Economic Studies. Pope holds a PhD in economics from the University of California, Berkeley.
The program structure includes:
- 6 week duration, 30 hours to complete requirements
- 10 hours of on-demand, HD lectures
- Professor interactions, group learning, and optional coaching sessions
- Facilitated intra-company team meetings
- Final project, which integrates weekly activities
This program is designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. This short, focused program allows you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities. Job titles include senior leaders, mid-level & team leaders, project managers, and directors.