Improve your Marketing Strategies with a Data-Driven Approach

Today, smart strategies and deep market insights are more critical than ever before. Our marketing programs focus on stimulating growth by applying sharp, strategic skills to financial and marketing plans—enhancing the strategic decision-making capabilities of executives and providing new insights into emerging patterns of competition as well as new sources of value creation for customers.

Marketing Analytics to Drive Growth

Acquire the analytical frameworks to increase ROI and improve your decision-making process based on customer insights.

New Product Innovation, Development, and Implementation Strategies 

This program provides the frameworks, tools, and perspectives to help develop and market new products.

Pricing: Strategy and Tactics

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.