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Ready to Build on Your Success?

You're Booth Ready.

Explore 5-Day Marketing Programs at Chicago Booth

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AS A SENIOR EXECUTIVE, you've faced and overcome business challenges. Now you're ready to build on your success. That means you’re "Booth Ready."

At Chicago Booth, we are at the forefront of designing and delivering highly ranked, top-quality Executive Education that meets your specific development objectives. In our marketing programs, you will enhance your strategic marketing skills by infusing them with the Chicago Approach to marketing—innovative, cross disciplinary, and data-driven. More than a review of theories, you will leave with frameworks, tools, and ideas that you can use to face the business challenges and opportunities ahead of you.

New Product Innovation, Development, & Implementation Strategies

“This is relevant, leading edge knowledge which can be implemented immediately upon my return. Additionally, the material
provides thought-provoking pathways for further investigation and later, follow-up on implementation.”

John Hutzell, Strategist - Department of Defense

Program Details

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This course provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.

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Program Dates

November 2-6, 2015
April 25-29, 2016
September 19-23, 2016

Program Fee: $9,985

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Pricing: Strategy & Tactics

“Comprehensive, thought provoking, applicable. An overall excellent experience that provided me
with a rigorous basis for making pricing and marketing strategy decisions.”

Mark Caylor, Senior Manager - Parcia Pharmaceuticals

Program Details

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

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Program dates

November 16-20, 2015
May 16-20, 2016
October 31 - November 4, 2016

Program Fee: $9,985

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Strategic Marketing Management

“Intensive, high-level instruction from world-class faculty. Provides useful tools that you can use right away.
Instructors have impressive command of numerous real-world illustrations.”

Ken Mills, VP, Marketing - Red Lobster


In today's complex and ever-changing competitive world, the best organizations understand that marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies.

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December 7-11, 2015
March 28 - April 1, 2016
July 25-29, 2016
December 5-9, 2016

Program Fee: $9,985

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