Christopher K. Hsee

Theodore O. Yntema Professor of Behavioral Science and Marketing

Christopher K. Hsee received his PhD from Yale, and is now the Theodore O. Yntema Professor of Behavioral Science and Marketing at Chicago Booth. He is a leading scholar in the fields of judgment and decision making, marketing and consumer behavior, happiness and subjective wellbeing, and culture and China-related issues. His research has been published in many top academic journals. His recent publications include “The Teasing Effect: An Underappreciated Benefit of Inducing and Resolving a Curiosity” (Journal of Marketing Research), “The Fun and Function of Uncertainty” ” (Journal of Marketing Research), “Hedonic Nondurability Revisited” (Journal of Experimental Psychology: General ), “The Pandora Effect: The Power and Peril of Curiosity” (Psychological Science), and “Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research).

Hsee is the President of the Society for Judgment and Decision Making, and a recipient of the Distinguished Scientific Contribution Award from the Society for Consumer Psychology. Hsee has also been awarded the Phoenix Teaching Award and the McKenzie Excellence in Teaching Award.

Hsee’s research has received support from the John Templeton Foundation related to the NEW PATHS TO PURPOSE PROJECT.