Christopher K. Hsee

Theodore O. Yntema Professor of Behavioral Science and Marketing

Christopher K. Hsee received his PhD from Yale, and is now the Theodore O. Yntima Professor of Behavioral Science and Marketing at Chicago Booth. He conducts research in areas ranging decision making and happiness to marketing and cross-cultural issues. His research has been published in many top academic journals. His recent publications include “The Pandora Effect: The Power and Peril of Curiosity” (Psychological Science), “The Motivating Uncertainty Effect” (Journal of Consumer Research), “Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research), and “The Mere Reaction Effect: Even Non-Positive and Non-Informative Reactions Can Reinforce Actions” (Journal of Consumer Research).

Hsee is the President-elect of the Society for Judgment and Decision Making, and a recipient of the Distinguished Scientific Contribution Award from the Society for Consumer Psychology. Hsee has also been awarded the Phoenix Teaching Award and the McKenzie Excellence in Teaching Award.

Hsee’s research has received support from the John Templeton Foundation related to the NEW PATHS TO PURPOSE PROJECT.