Jukka Luoma, D.Sc.

Assistant Professor of Marketing

Professor Jukka Luoma is a versatile scholar in strategic marketing. His teaching and research focuses on competitive dynamics, market-oriented strategies, and the use of models and data in organizational decision making.

Building on an operations research background, Luoma earned his doctoral degree in marketing at the Aalto University School of Business. He is currently an Assistant Professor of Marketing at Aalto. Previously, he has also had visiting scholar positions at the Darden School of Business and McIntire School of Commerce, both at the University of Virginia.

Luoma’s research appears and is forthcoming in top-ranked academic journals in his field (e.g., Journal of Marketing, Strategic Management Journal). Luoma is an experienced educator, and he has a reputation as an excellent teacher. Presently, he teaches at Aalto University School of Business and Aalto University Executive Education.