Johanna Frosen

D.Sc. Johanna Frösén

Professor Frösén’s teaching and research focus on strategic marketing, more specifically on marketing performance and measurement, marketing metrics, market orientation and market-based capabilities as well as on business models and value drivers.

Frösén’s research has been published in the leading marketing journals including the Journal of Marketing, Industrial Marketing Management and European Journal of Marketing.

Frösén is skilled professional and has been consulting executive and managerial audiences. She currently acts as an Academic Director of the international CEMS (Global Alliance in Management Education) Master in International Management at SPbU GSOM.