Vic Mehren is the Chief Operating Officer of Mars Wrigley Confectionery U.S., part of the world’s largest manufacture of chocolate, confections, gum and mints. In his role, Vic oversees ongoing strategic and business operations across an organization of nearly 6,000 Associates, supporting a multi-billion dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT® and ALTOIDS®.
Vic began his career at Wrigley in 2002 as part of sales, and held a variety of roles before transitioning to marketing in 2005. After that, he successfully led the launch of the 5 GUM® brand in 2006. In 2011, he led marketing strategy and execution for Wrigley’s entire gum portfolio, and later moved on to be the General Manager of both Mars Chocolate in Canada as well as Mars Ice Cream and Snacks, building a strong track record of driving profitable growth in both businesses. Most recently, Vic was the General Manager for Wrigley U.S. where he was responsible for strategy, marketing, sales and supply chain for the multi-billion dollar segment of fruity confections, gum and mints.
Prior to joining Mars, Vic held a variety of sales, category management and customer marketing positions with E&J Gallo Winery, PowerBar and Imagicast, a technology start-up. His expertise is well-respected and sought-after in the consumer goods industry.
Vic holds a bachelor’s degree in marketing from Eastern Illinois University and a MBA from University of Chicago Booth School of Business.