GIFT ENSURES FUTURE OF
SOCIAL IMPACT AT BOOTH
Tandean Rustandy, ’07 (AXP-6),
committed $20 million in support of social
impact at Booth. Formerly the Social Enterprise
Initiative, the school’s social impact center was
renamed the Rustandy Center for Social Sector
Innovation in his honor.
The Rustandy Center serves as a hub at Booth
for students, alumni, and faculty tackling
complex social and environmental problems.
The center builds on the school’s grounding in
business fundamentals, experiential learning,
and research-based insights, and serves as a
resource for nonprofit and business leaders,
social entrepreneurs, and others committed to
Rustandy’s generosity provides a firm
foundation for the center’s work. His gift comes
at a time when the center is doubling down on
its commitment to research that informs best
practices in social impact organizations. These
research insights, paired with initiatives such
as the Edwardson Social Entrepreneurship
Program and the On Board conference on
nonprofit board service, are intended to equip
committed leaders and doers with the tools to
drive social sector innovation.
For Rustandy, the gift offers another opportunity
to use his business success to make a positive
impact. After completing his undergraduate
degree in the United States in 1987, Rustandy
returned to his native Indonesia and worked
in the timber industry. But he left the position
after just three years, finding the company’s
vision and mission didn’t align with his ideals.
“I don’t believe in companies that just exist
to make a profit. A company should also serve
and guide people,” said Rustandy, who is a
member of the Council on Chicago Booth and
Booth’s Global Advisory Board Asia Cabinet.
Rustandy is the founder of Jakarta, Indonesia-
based PT Arwana Citramulia Tbk, one of the
best-performing ceramic tile manufacturing
companies in the world.
RELATIONSHIP GROWS BETWEEN THE
KILTS CENTER AND NIELSEN
The James M. Kilts Center for Marketing
and the Nielsen Company expanded their
partnership by releasing Nielsen’s historical Ad
Intel dataset. These data include advertising
information related to national and local
TV, radio, print, and the internet, as well as
numerous other media types. The data begin in
2010 and include annual updates.
To date, more than 700 researchers from more
than 100 academic institutions worldwide have
utilized Nielsen data from the Kilts Center for
Marketing across a wide range of disciplines,
including marketing, economics, public policy,
finance, health and nutrition, and operations.
Chicago Booth MBA students have the
opportunity to gain experience with and learn
about Nielsen marketing data through elective
courses such as Pricing Strategies and Data-
POLSKY CENTER CONTINUES EXPANSION
Through its new university-wide focus,
the Polsky Center for Entrepreneurship
and Innovation continues to support
entrepreneurship education, new venture
creation, and technology commercialization
across the University of Chicago, connecting
individuals from all departments and divisions
to build a dynamic entrepreneurial ecosystem.
At Booth, entrepreneurship remains the
No. 1 concentration for Full-Time students.
The Edward L. Kaplan, ’71, New Venture
Challenge—a Booth course and Polsky Center
program—has been recognized as a top
university accelerator program in the country,
launching 10 new ventures each year. (See
page 11 to learn more about the record year the
NVC recently experienced.) To date, the NVC
has produced more than 180 companies that
have created more than $5 billion in value for
investors through exits and mergers.