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In May,

Tandean Rustandy, ’07 (AXP-6),

committed $20 million in support of social

impact at Booth. Formerly the Social Enterprise

Initiative, the school’s social impact center was

renamed the Rustandy Center for Social Sector

Innovation in his honor.

The Rustandy Center serves as a hub at Booth

for students, alumni, and faculty tackling

complex social and environmental problems.

The center builds on the school’s grounding in

business fundamentals, experiential learning,

and research-based insights, and serves as a

resource for nonprofit and business leaders,

social entrepreneurs, and others committed to

social impact.

Rustandy’s generosity provides a firm

foundation for the center’s work. His gift comes

at a time when the center is doubling down on

its commitment to research that informs best

practices in social impact organizations. These

research insights, paired with initiatives such

as the Edwardson Social Entrepreneurship

Program and the On Board conference on

nonprofit board service, are intended to equip

committed leaders and doers with the tools to

drive social sector innovation.

For Rustandy, the gift offers another opportunity

to use his business success to make a positive

impact. After completing his undergraduate

degree in the United States in 1987, Rustandy

returned to his native Indonesia and worked

in the timber industry. But he left the position

after just three years, finding the company’s

vision and mission didn’t align with his ideals.

“I don’t believe in companies that just exist

to make a profit. A company should also serve

and guide people,” said Rustandy, who is a

member of the Council on Chicago Booth and

Booth’s Global Advisory Board Asia Cabinet.

Rustandy is the founder of Jakarta, Indonesia-

based PT Arwana Citramulia Tbk, one of the

best-performing ceramic tile manufacturing

companies in the world.



The James M. Kilts Center for Marketing

and the Nielsen Company expanded their

partnership by releasing Nielsen’s historical Ad

Intel dataset. These data include advertising

information related to national and local

TV, radio, print, and the internet, as well as

numerous other media types. The data begin in

2010 and include annual updates.

To date, more than 700 researchers from more

than 100 academic institutions worldwide have

utilized Nielsen data from the Kilts Center for

Marketing across a wide range of disciplines,

including marketing, economics, public policy,

finance, health and nutrition, and operations.

Chicago Booth MBA students have the

opportunity to gain experience with and learn

about Nielsen marketing data through elective

courses such as Pricing Strategies and Data-

Driven Marketing.


Through its new university-wide focus,

the Polsky Center for Entrepreneurship

and Innovation continues to support

entrepreneurship education, new venture

creation, and technology commercialization

across the University of Chicago, connecting

individuals from all departments and divisions

to build a dynamic entrepreneurial ecosystem.

At Booth, entrepreneurship remains the

No. 1 concentration for Full-Time students.

The Edward L. Kaplan, ’71, New Venture

Challenge—a Booth course and Polsky Center

program—has been recognized as a top

university accelerator program in the country,

launching 10 new ventures each year. (See

page 11 to learn more about the record year the

NVC recently experienced.) To date, the NVC

has produced more than 180 companies that

have created more than $5 billion in value for

investors through exits and mergers.