Seattle | November 2, 2016

Driving Innovation in Seattle


The greater Seattle area is home to some of the world's most iconic technology, manufacturing, consumer, and retail companies. Amazon, Microsoft, Expedia, Costco, Starbucks, and Nordstrom are mainstays on the Fortune 500 list and have won such accolades as “World’s Most Admired Companies,” “100 Best Companies to Work For,” and Forbes’s “World’s Most Innovative Companies.” These firms and others like them have harnessed innovation to transform their industries and remain cutting-edge leaders within their sectors.


On November 2, 2016, Chicago Booth hosted a lively discussion about innovation in Seattle and beyond. Panelists engaged in rich dialogue around how innovation is defined today and how has that definition evolved over time; what the cultural, organizational, and leadership implications of driving innovation are; and how Seattle-based businesses can leverage innovation to remain leaders in their industries.



Allen Webb

Allen Webb, '99

Editor-in-Chief, The McKinsey Quarterly, and Editorial Director, McKinsey Publishing at McKinsey & Company


Beth Birnbaum

Beth Birnbaum

Product/Strategy Advisor

Dan Brenner

Dan Brenner, '05

General Manager, US Grocery,

Rob Greyber

Rob Greyber, '97

President, Egencia

Amit Kapur

Amit Kapur, '01

Group Finance Manager - Microsoft Cloud Strategic Planning, Microsoft