Hong Kong | February 15, 2017

New Consumer Models Leveraging Big Data


Big data is a powerful tool that can be harnessed to drive innovation, more effective marketing, and improved operations. In an effort to attract the increasingly desirable Chinese consumer as well as consumers worldwide, companies are leveraging big data to make strategic decisions about product development and positioning as well as company operations. On February 15, Chicago Booth assembled an expert panel delivering insights on big data and how it can be used to target key audiences.



Brian Baker

Brian Baker, ’97

Global Head of Investor Relations and Business Development, LongTail alpha


Travis Wu

Travis Wu, ’10

Vice President, Research director and country manager, Forrester Research


Sinuhe Arroyo

Sinuhe Arroyo, ’11 (EXP-16)

Founder and CEO, Taiger

King Leung

King Leung, ’99


Blums Pineda

Blums Pineda, ’95

Vice President, Oracle Asia Pacific

Wei Sun

Wei Sun, ’11

Founder, Digital Craftsman Venture Partners